Security USA® Inc.
Spaceship21 designed and developed a high-performance website for Security USA®, a New York–based security services company.
Overview
Security USA® needed more than a visual refresh. Their legacy site had years of search equity tied to old URLs, a large service and location footprint across three states, and a content team that needed to publish without developer help. Spaceship21 delivered a modern, fast, SEO-first platform built to protect rankings during migration and scale organic visibility long term.
Project Details
Tech Stack
The Challenge
The Challenge
- •Preserve SEO value from a legacy URL structure while moving to clean, modern paths
- •Support a complex content model: security services, industry verticals, blog, testimonials, gallery, team, and careers
- •Build local search presence across New York, New Jersey, and Florida with dedicated geo landing pages
- •Give the marketing team a flexible CMS for ongoing updates without sacrificing performance or technical SEO
Key Features
Optimized Pages
50+ optimized pages covering services, industries, company content, blog, careers, and contact
SEO Architecture
Local SEO architecture with state- and county-level landing pages for NY, NJ, and FL
Structured Data (JSON-LD)
Structured data (JSON-LD) for services, organization, and local business signals
Dynamic Sitemap
Dynamic XML sitemap pulling from CMS collections and static routes
Performance-focused frontend
Optimized images, custom typography, and responsive layouts
Lead-generation UX
Contact forms, clear service/industry navigation, and trust content (testimonials, gallery, CEO letter, media)
Our Approach
Our Approach
Spaceship21 rebuilt the site on Next.js with a custom Payload CMS backend, combining server-rendered pages for speed and crawlability with a content workflow the client owns day to day.
Gallery
The Results
Security USA® now has a fast, scalable website that reflects a 20+ year security brand, ranks for service and location intent, and gives their team full control over content. The platform is built for long-term growth; New services, markets, and blog content can ship without a rebuild.
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